13 business ideas for Gen Z

Born between the late 1990s and early 2010s and want to start a business? Here are some banger ideas Gen Z can dive into.


Born between the late 1990s and early 2010s and want to start a business? Here are some banger ideas Gen Z can dive into.

Generation Z, born between the late 1990s and early 2010s, is stepping into the entrepreneurial arena with a new mix of values and perspectives. Unlike previous generations, Gen Z has grown up in a digital-first world, heavily influenced by the internet, social media, and rapid technological advancements.

As you dive into business, their ideas are not only innovative but also reflect a deep understanding of the modern consumer landscape. From eco-friendly products to digital content creation, Gen Z entrepreneurs are redefining what it means to build a business in the 21st century. We stan.

Here are some fun business ideas for Gen Z:

1. Eco-Friendly subscription boxes

People are getting more and more concerned about our environment, and an idea is to build a business with products that are sustainable and eco-friendly. With a subscription box each month, people are getting new products when needed, and they are making sure that they help the environment as much as they can with eco-friendly products. You can run a business that offers eco-friendly subscription boxes monthly or with optional schedules, which includes products like reusable straws, organic skincare and upcycled fashion items. 

2. Digital content creation agency

As a person that identifies yourself with the Gen Z generation, you are probably an expert in social media. A fun business idea is helping individuals or businesses to create quality content for platforms like Tik Tok and Instagram. You can also market yourself as a specialist in different fields such as different niches, video-making or photography to reach specific audiences and needs for businesses.

3. Mental health app

Do you have experience with creating apps? Gen Z are particularly good in caring about mental health. You can take the opportunity to better people’s mental health with an app that includes meditation guides, therapy matching, self-care tips and supportive community forums.

4. Second-Hand fashion marketplace

Vintage and second-hand fashion is becoming more and more popular, especially among Gen Z. A promising business idea for this generation involves creating an online platform, like an app or website, dedicated to buying and selling drippin, pre-loved clothes and accessories. This idea isn’t just about making eco-friendly clothes more popular. It’s also about cutting down on waste by using clothes that already exist. If you get into this trend, you can offer a service that appeals to people who care about the environment and want fashionable clothes that make sense.

5. Plant-Based café

Another great business idea is to open a trendy café featuring a menu exclusively based on plant-based, Instagram-worthy meals and drinks. To build its appeal to Gen Z, you can focus on health and sustainability by serving nutritious, visually appealing dishes made from plant-based ingredients. Sourcing from fair-trade brands and incorporating ethically produced items will add value for customers who prioritize social responsibility. This approach not only aligns with Gen Z’s values but it also hits different in the market.

6. Remote work solutions

Gen Z has preferences and opinions regarding their work environments, and they often choose workplaces that offer flexibility of locations. This generation values the ability to choose where they work, choosing options that allow for remote or hybrid arrangements. This gives you a great business opportunity: creating a company that provides tools and resources to enhance remote working experiences. By offering solutions that promote productivity, communication, and collaboration for remote workers, you can meet the growing demand for flexibility in the modern workplace.

7. Sustainable travel agency

Today, a growing number of individuals are not only passionate about exploring new places, but also committed to reducing their environmental footprint. Another business idea could be to start a travel agency that are dedicated to offer sustainable and eco-friendly trips and activities. By focusing on destinations, accommodations, and experiences that supports sustainability, this agency not only meets the demand for responsible travel, but also gives a deeper connection between travelers and the planet they explore.

8. Digital art NFT platform

As digital natives, Gen Z is well-versed in digital art and the concept of non-fungible tokens (NFTs). NFTs is a unique digital identifier, and can be created by anybody. A platform that specializes in digital art NFTs could provide a marketplace for buying, selling, and trading digital artworks. This gives opportunities for artists to showcase their work and collectors to invest in unique digital assets.

9. Social impact consulting firm

With their passion for social justice and activism, many Gen Z individuals are interested in making a positive impact, also in the workplace. Businesses aiming to cater to Gen Z should focus on promoting work-life balance and purpose-driven initiatives, understanding that for this generation, job satisfaction goes beyond just salary and encompasses personal fulfillment and well-being.

A social impact consulting firm could help businesses develop and implement activities to focus on social and environmental issues, like diversity and inclusion, sustainability and community engagement programs. Market yourself through social media such as LinkedIn to get noticed by companies in your area.

10. Affiliate marketing

Gen Z is a generation that are often experts within technology and shopping, and they can use it to their advantage. An affiliate, typically an owner of multiple websites or email marketing lists, utilizes a network to promote various products. By starting an affiliate marketing business, you can do marketing and communication to different products for customers. If you have a strong social media following, you can start by creating websites or collecting email information from people who might be interested in different products. Be sure to follow regulations when gathering this information.

11. Virtual assistant

According to whatsthebigdata, 3 of 4 Gen Z people say they prefer working in a hybrid or remote mode. If you are a part of the Gen Z generation, you are positioned to thrive as a virtual assistant due to your comfort with technology and digital communication. A virtual assistant provides administrative, technical, or creative support to clients from a remote location. Starting a virtual assistant business allows you to use your tech-savvy nature and offers the flexibility to work from anywhere. It’s a viable and rewarding business idea for Gen Z entrepreneurs, providing opportunities for professional growth, financial independence, and the chance to work with a variety of clients across different industries.

12. Trendy sock business

Gen Z has a specific fashion sense, often expressing themselves through bold styles, including their choice of socks. Unlike previous generations, many Gen Zers prefer not to wear ankle socks, opting instead for longer, more colorful, and expressive designs. Starting a sock business can be a fun and creative startup that taps into this trend.

13. Online Y2K store

Y2K fashion, which brings back the futuristic and nostalgic style from the late ’90s and early 2000s, is super popular with Gen Z. They’re always scrolling through social media, looking for cool new stuff. So, if you want to cash in on this trend, start by building a following on TikTok or Instagram and set up an online store there.

Starting your own online Y2K store lets you make money off this trend. You basically sell trendy stuff, use social media a lot, and connect with people who love Y2K fashion.

Use a free invoice software

Whether you are starting a sock business or a sustainable café, you need an invoicing software for receiving money. And what’s better than a free invoice software? With Conta, you can generate invoices in just seconds.

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