How to turn an idea into a business

Do you have a genius idea for a business, but don’t know how to bring the idea to life? In this article we will provide you with some tips on how to turn your idea into a successful business. 

Most businesses start with a great idea and a lot of passion. However, it can be smart to do some research and planning before starting your business.

In the following five steps we will share some tips you have to think about when turning your idea into a business. 

1. What problem does your idea solve? 

When you look at the core of a business, it should solve an existing problem. The problem does not have to be big or important, but there must be some demand for what your company provides. 

For example, you want to start a business as a freelance photographer. You notice that there’s a big demand for wedding photographers. By starting a freelance photography company specializing in wedding photography you would meet that demand. 

2. Find your market

The first step leads us to the second. When finding your market, you have to think about what you are going to specialize in, which geographical area you will operate in, and who your competitos are. You should do research on competing businesses to understand what your unique sellings points are. 

The market research you do, will help you find your business identity. Knowing the market and competitors will allow you to find out what will make your business stand out. 

See also: 10 things to do before starting a business.

3. Create your business plan

A business plan breaks down every component of your company. Creating a business plan will help organize your thoughts and make a plan of your idea. You should make a business plan that covers at least the first five years. If you are planning to get investors, it’s important to have a business plan to refer to. 

A business plan should contain 

• a summary of what you are planning to do  
• a market analysis 
• a description of how you are planning to execute your idea
• company information 
• a list of your products or services
• a financial plan

To have a successful business, you need to make money. Your business plan should show how you plan to earn money. 

Set realistic prices for your products or services, and make a budget showing how much you need to sell each month to be profitable.

4. How are you getting paid? 

Once you have figured out how you are going to earn money and the prices of your products or services, you need to find out how you are getting paid. 

If your business has a physical location, you might use a cash register. This is typical for shops, cafés and restaurants.

If you do freelance work or sell products and services where the customers does not pay straight away, you should invest in invoice software. 

5. Believe in yourself 

The fifth and final advice is to believe in yourself and your idea. If you have done your research and have a plan for how to create a successful business, you’re ready to go.

It’s important to remember that starting a business can be hard and you might meet problems along the way. In those situations it is important to remember why you wanted to start your business and believe in your idea. Do not let your fear hold you back. 

See also: How to become your own boss