A customer is an individual or business that buys a product or services from your business. Customer can also be called clients.
All businesses and individuals are customers in some contexts. You and your business are most likely customers in more places than you think.
Customers who are individuals
Individuals are customers in many contexts, such as when they shop at their local grocery store or in a clothing store, or when they buy an insurance or a phone plan online. You might be selling goods or services that are tailored to individuals.
Customers who are companies
Businesses are also customers in many settings. For example, when they buy products and services from suppliers, such as a phone plan, WiFi, office space, consulting services, or invoicing software or accounting software. You might be selling goods or services that are tailored to businesses.
Understanding customer needs
You should have a clear idea of who your target customers are. This will help you nail how complex your product or service should be, the price point, and the customer service you provide. Make sure to tailor your sales and marketing activities to those individuals or companies.
Additionally, you should consider investing in a CRM tool to keep track of your customers and to build good relationships with them. At the very least, you should have a customer list or a customer database, so that you don’t lose out on important deals.
This is how you manage customers when you use the free invoice software from Conta.
See also: How to build great relationships with customers
Invoice customers for free
In many cases, you’ll have to send invoices to your customers to get paid—unless they pay with cash or card at the time of purchase.
You can try out free invoice software to invoice your customers quickly and easily. It’s made for small businesses, contractors, and freelancers.
Create invoices for free