What is return on investment

Return on investment is an economic term used to measure the profitability of a business.

What is return on investment

Return on investment is an economic term used to measure the profitability of a business.

Return on investment is what you financially gain from the work you have done. In English, it is called return on investment (ROI), and the abbreviation ROI is also used in everyday language here in Norway.

What can you measure return on investment on? 

Measuring ROI involves a diverse array of methods within a company, with some of the most prevalent approaches being:

  • return on operating capital
  • return on investment
  • return on invested capital
  • return on equity
  • return on assets
  • return on employed capital

Each method caters to specific aspects of financial evaluation, providing a comprehensive overview of a business’s financial performance.

The Significance of Measuring ROI

The rationale behind measuring ROI lies in the desire to discern the financial gains derived from invested time and capital. This calculation involves dividing the profit obtained by the cost of the initial investment. For instance, if you spend $100 on Google advertising and generate a sale worth $200, your ROI would be $100, reflecting the return on your investment.

Utilizing ROI for Evaluation and Comparison

The derived ROI can be instrumental in evaluating the impact of an investment, facilitating comparisons with past projects or alternative income sources within the company. This analysis provides valuable insights into the efficiency and profitability of various initiatives, aiding in informed decision-making.

Diverse Approaches to ROI Calculation

Given the multifaceted nature of ROI, the calculation methods can vary. For instance, when assessing return on labor, considerations extend to the time invested and associated costs. It is essential to note that not all tasks or projects can be unequivocally measured in terms of ROI. Some internal activities may positively influence efficiency and employee satisfaction, yet prove challenging to quantify precisely.